Market Insight

Expected Market Trends In Mobile Handset Display Market In 2013: Lower-Priced Smartphones With Larger Displays


The 2013 Mobile Handset Display market is expected to be driven by smartphones with larger displays, with Chinese handset makers taking the lead. The 2013 Consumer Electronics Show (CES) showcased the emergence of the “Phablet” or smartphones that utilize displays ≥5-inches with the same functionality as a tablet. One Chinese handset maker showcasing a phablet was Huawei, who unveiled its Ascend Mate, marketed as the world’s largest smartphone, and is equipped with 6.1-inch display, 720HD pixel format with a 361 ppi. Huawei also introduced Ascend D2 with 5-inch display and 1920x1080-pixel format (443ppi). Both Huawei’s new smartphones are expected to be available for China in February and the global market in March 2013. South Korea’s Samsung Electronics also showed its lower-priced 5-inch smartphone Galaxy Grand before the CES with 480x800-pixel format (187ppi), supporting the market trend for cheaper and larger sized smartphone in 2013.

According to the IHS Mobile Handset Displays Market Tracker, shipments for ≥5.x-inch mobile handset displays are expected to grow by 136% year-over-year (YoY) from to reach 60.4 million in 2013. 5.x-inch mobile handset displays are expected to exhibit a steeper growth incline in unit shipments than 37% YoY growth in 4.x-inch segment which is popularized by devices such as Apple’s iPhone 5 and Samsung Galaxy S3. Displays 5.x-inch were once considered “too big” for the smartphone market, but the traction these larger displays are gaining could indicate that market conditions have evolved to fit bigger images.

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