Smartphone OEM Content Strategy: A Necessary Evil

January 10, 2013  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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With the smartphone wars heating up, Google seeking a more unified Android experience, and Windows Phone's uniform interface, differentiation amongst Android and Windows Phone smartphones is more difficult. As a result, OEMs are exploring using content services to differentiate their devices from competitors. This report investigates the strategies handset manufacturers are using for their content services.

Tables and charts included:

  • World: share of smartphone app downloads (2010-2016);World: iPhone app revenues (?m) active iPhones (m) (2010-2016);Table: Apple Content Services;Facebook monthly active users (m) (Q1 2009 - Q3 2012);World: Active Android Smartphones (m) and Google Play Smartphone App Revenues (Euro m) (2010-2016);Table: Samsung Content Services;Samsung Smartphone Shipments (m);Sony Smartphone Shipments (m);Table: Sony Content Services;HTC Smartphone Shipments (m);Table: HTC Content Investments and Acquisitions;Table: HTC Content Services;Table: Nokia Content Services;Nokia Smartphone Shipments (m);RIM Smartphone Shipments (m);Table: RIM Content Services

Pages: 16

Tables and charts: 17

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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