Expanding Quickflix runs into trouble

January 07, 2013  | Subscribers Only

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Launched in 2004 as a DVD-by-post service, Quickflix became one of the leading disc rental businesses in Australia. In October 2011 the company launched a SVoD streaming service, WatchNow. The company also launched a pay-per-view option and expanded into New Zealand in spring 2012. However, hit by spiraling content acquisition costs, falling per-subscriber revenues and a cashflow crisis, Australian online movie subscription and disc rental service Quickflix last month delisted from the Australian Securities Exchange. Quickflix has now begun a restructuring programme aimed at reducing its costs and offsetting per-subscriber revenue declines.

Tables and charts included:

  • Quickflix: number of customers

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Tables and charts: 1

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