Black Friday is a US-based retail promotional period, taking place the day after Thanksgiving. It typically marks the beginning of the Christmas holiday period in the US, as retail outlets around the country compete on pricing to entice consumers to purchase all types of goods. Together with Cyber Monday (the following Monday, which many promotions continue through to), it is the most intense shopping period for consumer electronics in North America, and significantly skews US TV shipments towards the fourth quarter of the year.IHS collected the advertised prices of close to 200 TV models across 10 top US retail outlets for Black Friday and Thanksgiving week 2012. The data was analyzed to produce average sales pricing based on specifications, and to look at the average advertised price discounts.
Tables and charts included:
- US TV Market Share YTD: Q1-Q3 2012;Key model sold in Black Friday 2012;Price Discounts by brand for Black Friday 2012;Advertised Black Friday TV price by screen size;Average US retail price of a 32- LCD TV
Tables and charts: 5
Research Manager, Service Provider Technology
Veronica Gonzalez-Thayer serves as Research Manager within the Service Provider Technology team at IHS Markit Technology. She has more than 9 years of experience in market research and analysis.
Research Director | Consumer, Displays, Media, Security & Telecoms
Tom Morrod is the research director for Building Technology, Consumer Electronics, Displays, Media, Security & Telecoms market research & analysis within the Technology, Media & Telecom division at IHS Markit managing a team of 130 analysts in 14 countries globally.