Application Market Forecast Tool AMFT - China

December 21, 2012  | Subscribers Only

Kevin Wang Kevin Wang Director, Semiconductor Value Chain and Mobile Devices & Networks
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As an enhancement to the IHS Application Market Services, the Excel-based China Application Market Forecast Tool gives you direct access to the comprehensive forecast database compiled by the IHS worldwide group of industry experts. The easy-to-use selection menus allow you to quickly extract critical data and perform your own analysis across more than 95 applications equipment markets. The China Application Market Forecast Tool also lets you view actual and forecast data by application equipment or by 48 semiconductor device categories. Users can create top-line market views or drill down into detailed analysis of a specific semiconductor component or application equipment category. The resulting information can support key business initiatives such as:

  • Identifying markets for entry or exit
  • Anticipating demand for future production quantities and associated semiconductor costs
  • Positioning services to target specific markets that offer the greatest revenue or growth opportunity
  • Ensuring that product mix is aligned with the marketplace

Key Issues Addressed:

  • What are the relative market growth opportunities in the various application equipment markets in China?
  • Where should I direct my product development, sales and R&D investments?
  • Are changes in my revenue due to competitive or market dynamics?
  • What types of equipment or support products/services will be demanded in the future?

Applicable To

  • Semiconductor Suppliers: Market Research Managers, Product Marketing Managers, Sales Managers, Forecast & Planning Managers
  • EMS Companies: Strategic Planning Managers
  • Semiconductor Industry Service or Product Support Companies: Strategic Market Managers

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Kevin Wang

Director, Semiconductor Value Chain and Mobile Devices & Networks

Kevin Wang is responsible for managing IHS electronics research in China, including creating and implementing industry surveys, evaluating the impact of market factors, building long and short-term market forecasts and authoring research reports.