Global smartphone shipments will rise 98 per cent between 2012 and 2016. The descendants of the iPhone and Android revolution of 2007/8 have evolved enormously creating tremendous new opportunities for handset makers, technology vendors, operators and media companies. The smartphone ecosystems now present the greatest barrier of entry for rival smartphone challengers who must pursue a different strategy to Apple and Google because the smartphone market is now more mature. Companies must tune their strategies to each country's conditions because the nature and extent of smartphone and smartphone OS adoption will vary by country. This report contains data on smartphone adoption by country and the actions companies must take to succeed in the smartphone market over the next five years.
Tables and charts included:
- Fig 1: Share of handset shipments by OEM, 2007 and 2012;Fig 2: Share of handset shipments by smartphone OS 2007-2012;Fig 3: Android and iPhone smartphone installed base by country, 2012;Fig 4: Smartphone installed base by OS in each continent, 2012;Fig 5: Active smartphone share of total mobile subscriptions by continent, 2007 - 2016;Fig 6: The share of handset shipments that are smartphones and total global smartphone shipments 2007 - 2016;Fig 7: Global smartphone shipments and total handset shipments 2003 - 2016;Fig 8: Smartphone installed base by OS in 2016;Fig 9: US: Smartphone installed base, smartphone shipments and non-smartphone shipments, 2005-2016;Fig 10: Western Europe: Smartphone installed base, smartphone shipments and non-smartphone shipments, 2005-2016;Fig 11: Central and Eastern Europe: Smartphone installed base, smartphone shipments and non-smartphone shipments, 2005-2016;Fig 12: Share of smartphone shipments by OEM, 2016;Fig 13: Smartphone shipment forecast for Huawei, ZTE, TCL/Alcatel, and Lenovo, 2011 - 2016
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