Consumer Electronics Report - Tablets & Ereaders - 2012

Bambi Meets Godzilla, the Sequel: Ebook Readers and Media Tablets

November 12, 2012  | Subscribers Only

Jordan Selburn Senior Principal Analyst, Consumer Devices

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Current forecasts show the ebook reader market as having already reached its peak of just over 20 million units shipping in 2011, with a decline to barely 7 million in the 2015-2016 timeframe. This sort of rapid growth and immediate collapse may be unheard of, even in the short lifecycle of the consumer electronics (CE) space, but represents perfectly one of the largest trends in the industry: single-tasking devices being replaced in the consumers’ pocket, backpack and briefcase by multifunction systems such as media tablets. Other CE gear, such as MP3 players and digital cameras, are suffering the same fate; but nowhere is the impact more apparent than on ebook readers...

Jordan Selburn

Senior Principal Analyst, Consumer Devices

Jordan Selburn leads consumer electronics research and is an expert in set-top boxes (STBs) providing unique analysis and insight into all segments of the STB industry such as cable, satellite...

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Research Area
Consumer Devices