Online Advertising Grows in Weak Economic Environment

August 13, 2012  | Subscribers Only

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This webinar opens by revisiting the status quo of online advertising based on IAB Europe data, for whom IHS Screen Digest has conducted the annual Adex Benchmark study. It then explores the structure, key trends and performance metrics for online advertising in Europe drawing on the opportunities and challenges of new formats, such as online video advertising, mobile and real-time bidding. In a world where advertising trends do not happen in isolation, it explores new intersections between online and other advertising media such as TV and out-of-home and lastly places Europe in the wider context of the global advertising industry.

Research by Market
Media & Advertising
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