Greek satellite pay TV provider Nova is gambling on a new dual service launch to bolster its market share and stem a fall in customer numbers, seeing a future that embraces digital terrestrial television and over the top (OTT) content delivery. Faced with economic turmoil in its home market, the operator has revamped its strategy and started to explore opportunities on new platforms, but with a customer base traditionally reluctant to stump up for pay TV services, the operator's new approach will face an uphill struggle.
Tables and charts included:
- Pay TV subscribers in Greece (Q4 2011 in 000s) - chart;Pay TV subscribers in Greece (Q4 2011 in 000s) - table;Nova subscribers Q1 2008 - Q1 2012 (000s);Nova HD subscribers (000s) ;Greece: Television advertising revenues - annual historicals (000s)
Tables and charts: 5
Principal Research Analyst, Service Providers & Platforms
Mr. Constantinos Papavassiliopoulos, principal research analyst at IHS Markit, covers television market developments.