AdEx 2011: Online advertising in Europe

June 28, 2012  | Subscribers Only

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Despite the continued weak macroeconomic conditions across Europe and globally, Europe?s online advertising market continued to grow double-digit in 2011. Investment in all online formats increased during this period 14.5 per cent year-on-year, with paid-for-search leading the surge, closely followed by display. Online growth outperformed the overall advertising market, which excluding online grew at a sluggish 0.8 per cent in 2011.The European online advertising market crossed the Euro 20 billion mark for the first time at Euro 20.9 billion in 2011, up from Euro 18.3 billion in the previous year. Online accounted for 21.7 per cent of European advertising spend. 1 in 5 advertising Euros in Europe are now spent online.

Organization
IAB Europe
Research by Market
Media & Advertising
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