Mobile World Congress 2012's impact goes far beyond mobile

April 05, 2012  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
Need more Information?

This years 'major global mobile industry event lacked the single signature major announcement that has characterised recent years, despite a big rise in attendees to 67,000. This indicates a relative, not absolute, lowering in buzz.Instead of that one big thing, this year four major themes dominated Mobile World Congress:- Mobile money and payment initiatives attract mainstream brands in developed markets.- Fierce mobile innovation is going beyond mobile to alter everyone's business models.- Smartphone hardware has become an undifferentiated arms race.- Chinese manufacturers have arrived as premium players, but not yet victors.

Tables and charts included:

  • Facebook: Total and mobile users;Smartphone app downloads by region;M-Payments announcements

Pages: 10

Tables and charts: 3

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Share facebook Twitter Google Plus Linked In Add This Contact Us