This years 'major global mobile industry event lacked the single signature major announcement that has characterised recent years, despite a big rise in attendees to 67,000. This indicates a relative, not absolute, lowering in buzz.Instead of that one big thing, this year four major themes dominated Mobile World Congress:- Mobile money and payment initiatives attract mainstream brands in developed markets.- Fierce mobile innovation is going beyond mobile to alter everyone's business models.- Smartphone hardware has become an undifferentiated arms race.- Chinese manufacturers have arrived as premium players, but not yet victors.
Tables and charts included:
- Facebook: Total and mobile users;Smartphone app downloads by region;M-Payments announcements
Tables and charts: 3
Director, Media and Advertising
Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.