Canada's largest exhibitor has become the latest in a number of cinema circuits to secure a large-scale order for RealD's stereoscopic theatrical presentation system. Cineplex Entertainment has agreed to install a minimum of 175 3D screens by end 2009, a 13 per cent proportion to its total 1,332 screen base. The deal, like many of the recent agreements in support of the RealD system, following major circuits Regal, Cinemark and Cinepolis, is contingent upon the deployment of the underlying d-cinema equipment.
The announcements have also coincided with box office results from the latest digital 3D release, Journey to the Centre of the Earth in July. Out of a total US opening weekend box office of $21.0m, the 3D versions accounted for the majority 57 per cent of revenues, from just 30 per cent of screens (approx 3,200 screens in 2,811 theatres) . As the dominant stereoscopic system in the US, 954 RealD screens generated 55 per cent of the box office for a per-screen average of $12,118 or 2.9 times higher than the $4,116 respective average for the standard 2D version.