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Market Insight

Intel Ships 100 Million Atom CPUs

June 01, 2011

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Intel announced today at Computex that it had shipped its 100 millionth Atom CPU in Q2 2011. This is phenomenal growth considering the chip was launched in 2008. Much of the early fan fare surrounding the Atom had to do with netbooks. Alas, the prospects for netbooks have diminished over the last 18 months. The enthusiasm for the diminutive laptops was already waning when the iPad was launched last year. Now, with tablets in full swing, there is little interest in the cheap little laptops. Yet the Atom continues selling in incredible numbers. It is worth while to note that, while it did list the netbook as one of the devices using Atom CPUs, Intel made it very clear that Atoms were powering numerous other devices including Dual Screens, Sliders, Convertibles, Detachables, and...Slates (Intel-speak for tablets). While it's not clear if all of these categories have long lives ahead of them, Intel clearly doesn't want to miss an opportunity to sell core silicon. Form factor proliferation may be confusing for device manufacturers and consumers alike, but they all take CPUs...and DRAM.

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