Japanese box office hit 220.7bn Yen ($2.7bn) in 2010, according to data from the Motion Picture Producers Association of Japan (EIREN). This equates to a 7.1 per cent rise on 2009. There were 174.36m admissions during 2010, a 2.3 per cent rise on the previous year, underlining that there was a ticket price rise of 4 per cent. In a market where the economy is struggling and the ticket price actually dropped between 2000 and 2009, this is unusual and can be attributed largely to 3D. In total, 716 films were released during the year, a significant drop of 46 films on 2009, of which 40 were Japanese films. Market share of Japanese films was 53.6 per cent, earning 118.2bn Yen ($1.45bn) and higher than last year, and the third year in succession that local films have outperformed imports. However, the market share was not as high as 59.5 per cent in 2008 or 56.9 per cent in 2009. The three highest grossing titles were Avatar, Alice in Wonderland and Toy Story 3, accounting for 17.3 per cent of total box office between them. Leading local title was Karigurashi no Arrietty which earned 9.25bn Yen ($113.6m). Toho had all but one of the Top 10 locally-produced films on release. There were 3,412 screens in Japan in 2010, a very slight rise on the previous year (3,396).
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