Market Watch

Hong Kong Box Office Jumps in 2010

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Box office in Hong Kong jumped by an extraordinary percentage, 31 per cent, in 2010 after a year driven by 3D. Gross box office equalled HK$1.54bn ($198.1m) up from HK$1.18bn ($151.8m) in 2009, according to the Motion Picture Industry Association (MPIA). The number of first-run releases totalled 286 features (up from 246 in 2009), of which 54 were locally-produced films and 232 were from overseas. The increase in releases came from foreign films. There were two local films in the Top 10 (Ip Man 2 and 72 Tenants of Prosperity) although the lead film was Toy Story 3, which grossed HK$89.4m ($11.5m) and is the highest grossing animated film of all time in Hong Kong. There were four 3D titles in the Top 10.

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