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IHS Media Expert to Speak at China Broadcasting Event

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In an age when Internet-based video is available on a variety of mobile platforms, what future is there for traditional television programming and broadcasting?

Learn the answer by joining Ben Keen, chief media analyst for IHS, at the 19th China Content Broadcasting Network Exhibition (CCBN), where he will deliver a presentation entitled: Re-booting TV for the Multi-screen Era. Keen will speak on the morning of March 23 at the Overseas Digital TV Development Forum event, to be held at the China International Exhibition Center in Beijing.

“Consumers now can access video entertainment at any time and in any place,” Keen said. “For players in the television business, this represents a brave new world that will require an entirely different approach to programming and broadcast.”

Keen will be available to answer media questions at CCBN. Contact the IHS public relations representatives listed below to reach Keen.

CCBN 2011, which will be held from March 23 to March 25, bills itself as the largest broadcasting technology and equipment expo in the Asia-Pacific region. With a total of 69,000 square meters of exhibition space, the event will feature more than 1,000 exhibitors and 85,000 professional visitors from more than 30 countries.

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