In 2012 Americans will pay to consume 3.4bn movies online. This equates to pver 1bn movies per year than are consumed on DVD and Blu-ray combined - putting the final nail in the old idea that consumers won't accept premium content distributed online.The principal driver of this surge in consumption was the growth in Netflix's digital subscribers, and the corresponding change in movie consumption towards something more TV-like along with the snacking and sampling that entails. Nevertheless the growth of online SVOD does create some potential concerns going forward: as consumers are greeted with a deep catalogue of content to watch, there is a very real chance that they may not feel the need to maintain the same level of incremental spend on home entertainment.
Tables and charts included:
- US: Movie transactions/views 2007-2016; US: Movie viewing time from thraditional home entertainment outlets 2004-2016; US: Revenue from traditional home entertainment outlets 2004-2016; Netflix: customers with access to streaming content; Movie deals: Netflix, Amazon Prime, Hulu Plus; Onine movies consumed by business model 2007-2016
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