Multiscreen in its early days

March 16, 2012  | Subscribers Only

Merrick Kingston Merrick Kingston Associate Director, Research & Analysis, Digital Media & Video Technology
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Although only just budding within the wider pay-TV market, multiscreen services are becoming increasingly commonplace in North America and Western Europe. This presentation - delivered as a webinar on March 14, 2012 - is an opportunity to examine the state of a market that is still in flux. Using a mixture of operator case studies, deployment data and device counts, the presentation focuses on the strategies that operators are employing to drive subscriber acquisition and retention, and the further opportunities that are available to them.

Merrick Kingston

Associate Director, Research & Analysis, Digital Media & Video Technology

Mr. Merrick Kingston is an associate director at IHS Markit, and engages in a broad spectrum of digital media and video technology research.

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