3D movies languish at US box office

March 06, 2012  | Subscribers Only

Charlotte Jones Charlotte Jones Principal Analyst, Cinema
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Total 3D revenues equated to 19.0 per cent of total domestic box office revenues in 2011, representing a decline from the share the previous year (20.6 per cent), despite a 66 per cent surge in dedicated releases. However, the year was always going to be difficult given the comparison with the runaway success of Avatar, first released in December 2009 but still on release in 2010. The after-effects of Avatar could also go some way to explaining a 36 per cent drop in average 3D BO by title year on year.

Tables and charts included:

  • Total box office split by 2D and 3D screens 2011;3D titles' box office by movie format 2011;3D titles' revenue split by 2D and 3D screens 2011;3D Box office revenue by month in North America 2011;3D Box office market revenue by Studio 2011;3D market share by theatrical distributor North America 2011;Average 3D title split in North America 2005-2011;3D box office revenue in North America 2005-2011;Top ten 3D titles 2011 - ranked by 3D revenues

Pages: 6

Tables and charts: 9

Charlotte Jones

Principal Analyst, Cinema

Charlotte is a Principal Analyst in the IHS Cinema team focusing on the global cinema business and a specialist on digital and 3D market trends.

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