EA regains Western mobile games market lead

February 20, 2012  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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After slipping to number two spot, EA Mobile reported a strong Q4 to retake its position at the top of the Western mobile games market. Backed by its tried and tested strategy of offering steep discounts to dominate the top games charts, EA took advantage of the growing seasonality of the mobile games market (with new devices bought in the holiday season boosting sales) to achieve a record $70m Q4 revenues.Gameloft fell back into second place but still achieved record $63.3m Q4 revenues, bringing its annual total up 22 per cent to $187.3m. Gameloft's legacy feature phone business experienced a slight decline in Q4 2011, but this was more than offset by its impressive growth in revenues from games for smartphones and tablets. Smartphone growth was not enough, however, for Glu to offset its decline as Q4 revenues dipped 3 per cent year-on-year to $15.2m.Western companies could do little to match the success of Japan's Konami, whose success on domestic Japanese mobile social networks such as Gree saw its revenues jump to $124m in Q4 2011.

Tables and charts included:

  • Selected publishers' quarterly mobile games revenues;Capcom and Konami - mobile/social games revenues;EA Mobile annual revenues;Gameloft smartphone and other revenues;Gameloft annual revenues;Gameloft revenues by region;Glu Mobile smartphone and other revenues;Glu Mobile annual revenues;DeNA and GREE - games revenues and users;GREE domestic and international users;Gree and DeNA international operations;Zynga mobile and PC DAUs;Zynga mobile and PC new title releases;Facebook total and mobile users;Top US iPhone games in-app purchases;US Android and iPhone top grossing games (free vs. paid);US Android and iPhone top grossing apps (games vs. other);Top mobile games publishers' new titles by platform/store;Mobile games related funding activity;Q4 2011: selected mobile games related funding deals

Pages: 15

Tables and charts: 22

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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