2011 serves as a reminder of how dynamic an opportunity Facebook game operation remains, but also highlights the risk of dependence on a non-specialist platform. With the gaming audience of the social network having shown little evidence of growth when compared to the previous two years, a certain ceiling has quickly fallen into place, raising barriers to entry and forcing operators to find ways to up their capability for acquisition as well as deepen tactics for retention and monetisation.
Tables and charts included:
- Top 10 games of 2011;MAU totals for top 200 games;DAU totals for top 200 games;Share of gaming MAUs by IP type;Share of gaming MAUs, by genre;Changes in userbase, by company, Oct-14 on Oct-15;Facebook revenues, by business model;Facebook DAU and MAU history;Zynga: Opening month performance of latest titles;Zynga: Revenues vs bookings, quarterly;Zynga portfolio, 2011;Electronic Arts portfolio, 2011;Wooga portfolio, 2011;King.com portfolio, 2011;Gaia Online portfolio, 2011;Ubisoft portfolio, 2011;Digital Chocolate portfolio, 2011;Disney Playdom portfolio, 2011;Crowdstar portfolio, 2011
Tables and charts: 19