Free for All: In-app Purchases to Dominate Smartphone App Business

January 16, 2012  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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More than 95 per cent of smartphone apps have been downloaded for free in 2011, as in-app purchases have been a major driver of growth in the smartphone apps business in 2011. Free apps have been deployed by host of companies across the mobile business including games developers, TV companies and mobile operators.

Tables and charts included:

  • USA: top grossing iPhone apps - free vs. paid (per cent) Q3 2010 - Q3 2011;World: smartphone app downloads (bn) 2010 - 2015;World: paid download vs. in-app purchase revenue share (per cent);UK: Q3 2011 - iPhone in-app purchase content type;USA: Q3 2011 - iPhone in-app purchase content type;USA and Europe: TV company apps - free vs. paid;Glu mobile: smartphone and tablet games revenues;Facebook: total (m) and mobile (per cent) users;Zynga: PC and mobile daily active users (m);Gree and DeNA: mobile games related revenues ($m) and users (m)

Pages: 11

Tables and charts: 10

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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