Teardown Analysis - Callaway UPRO MX Golf GPS

Callaway UPRO MX Golf GPS Hardware Analysis

August 15, 2011  | Subscribers Only

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The Callaway UPRO MX is the latest update to the famed sporting goods brand’s golf gps device. The UPRO MX features a full-color transflective 2.2 inch multi-touch capacitive touchscreen as well as an optical finger trackpad inputs. An improved user interface coupled with the multi-touch capabilities allows users to navigate through high resolution aerial map views of selected golf courses as well as a host of other features...

Callaway UPRO

Key Issues Addressed
  • How competitive are our designs from a technical perspective?
  • Where does our competition stand in terms of design sophistication?
  • Are our costs in line with those of our competitors?
  • How much does it cost our competitors to add certain product features?
  • How can we better position and differentiate our products?
  • What new or evolving solutions could we use in future designs that will increase performance and save money?
Applicable To
  • OEMs
    • Market Research Managers
    • Product Marketing Managers
    • Design / Technical Managers
    • Purchasing Management
  • Component Manufacturers
    • Product Marketing Managers
    • Market Research Managers
  • Service Providers
    • Purchasing Management
Deliverables
  • Summary Analysis
    • Commentary for Specific Assembly Levels
    • Component Cost Tables and Graphical Representation
    • Downloadable BOM Files
  • Photo Analysis  
    • Block Diagrams / Functional Analysis
    • IC - Die Photos and Markings
    • Major Components
    • Sub-Assemblies

Research Area
Teardowns
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