Box office revenues from 3D in North America almost doubled to hit $2.17bn in 2010, equivalent to one fifth of the US box office, driven by a corresponding surge in 3D screens. On average, live-action titles released in 3D grossed a proportionately higher share of revenues from 3D screens compared with animated titles.
Tables and charts included:
- US Studio share of 3D box office in 2010 (%);Performance of titles released in 2D and 3D;Performance of 3D movies in 2010, split by live-action and animation;Box office revenue of 3D titles in North America in 2010, H1 vs H2;Total box office revenue split in North America in 2010, H1 vs H2
Tables and charts: 5
Media research Bulletin