The Kobo (Borders) eReader is a low cost 6-Inch E-Ink based electronic book reader that arguably sparked the eBook price war between Amazon and Barnes & Noble this year. Kobo, originally a spin off of Toronto-based Indigo Books & Music, partnered with Borders to deliver a new eBook solution to the marketplace...
- How competitive are our designs from a technical perspective?
- Where does our competition stand in terms of design sophistication?
- Are our costs in line with those of our competitors?
- How much does it cost our competitors to add certain product features?
- How can we better position and differentiate our products?
- What new or evolving solutions could we use in future designs that will increase performance and save money?
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