The Kobo (Borders) eReader is a low cost 6-Inch E-Ink based electronic book reader that arguably sparked the eBook price war between Amazon and Barnes & Noble this year. Kobo, originally a spin off of Toronto-based Indigo Books & Music, partnered with Borders to deliver a new eBook solution to the marketplace...
Key Issues Addressed
- How competitive are our designs from a technical perspective?
- Where does our competition stand in terms of design sophistication?
- Are our costs in line with those of our competitors?
- How much does it cost our competitors to add certain product features?
- How can we better position and differentiate our products?
- What new or evolving solutions could we use in future designs that will increase performance and save money?
Applicable To
- OEMs
- Market Research Managers
- Product Marketing Managers
- Design / Technical Managers
- Purchasing Management
- Component Manufacturers
- Product Marketing Managers
- Market Research Managers
- Service Providers
- Purchasing Management
Deliverables
- Summary Analysis
- Commentary for Specific Assembly Levels
- Component Cost Tables and Graphical Representation
- Downloadable BOM Files
- Photo Analysis
- Block Diagrams / Functional Analysis
- IC - Die Photos and Markings
- Major Components
- Sub-Assemblies
PDF
(1 MB)ABSTRACT - Teardown Analysis 2010
Andrew Rassweiler
Senior Principal Analyst, Teardown Services
Andrew Rassweiler manages the teardown service and also contributes as a principal analyst for teardowns. He has extensive knowledge on a variety of electronic devices and components, and provides a great deal of content and analysis in the teardown service...
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