Teardown Analysis - Apple iPod Nano (Sixth Generation) 8GB Portable Media Player

Apple iPod Nano Sixth Generation with Touchscreen

September 26, 2010  | Subscribers Only

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In its initial five years of existence, the physical design of the Apple iPod Nano fluctuated from a thin tongue-depressor form (2005 and 2006) to a square-ish deck-of-cards (2007) and back to a thinner but more curvy media player (2008 and 2009) that feels at home in your hands with its all-so-familiar click wheel.  However, the new sixth generation of the shrunken iPod Nano introduced earlier this month made clean design break and went completely...

Apple iPod nano

Key Issues Addressed
  • How competitive are our designs from a technical perspective?
  • Where does our competition stand in terms of design sophistication?
  • Are our costs in line with those of our competitors?
  • How much does it cost our competitors to add certain product features?
  • How can we better position and differentiate our products?
  • What new or evolving solutions could we use in future designs that will increase performance and save money?
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