Social Network Games: Casual Games' New Growth Engine

July 09, 2010  | Subscribers Only

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With the market for games played on social networks reaching a substantial $639m in 2009, Screen Digest kicks off its coverage of this sector with a global report tracking performance in 2008 and 2009, with forecasts through to 2014. This global report includes data on North America, Latin America, Europe, Middle-East and Africa, and Asia Pacific and highlights the growing importance of social networks as emerging distribution platforms of entertainment content, with games leading the way.

Tables and charts included:

  • World social games market, 2009 and forecasts to 2014, $m;World consumer spending on microtransactions for social games ($m);World lead generation operator revenues from social games ($m);World advertising operator revenues from social games ($m);2009 Regional market share %;Business model value share, 2009 %;Key country markets 2009 market size, $m;Key country markets 2014 market size, $m;Regional average monthly active games user forecasts (m);Average MAUs of games during 2009;Top 5 games operators in 2009;Zynga: Business model share, 2009;Zynga: Key title stats, Dec 2009;Playfish: Business model share, 2009;Playfish: Key title stats, Dec 2009;Playdom: Business model share, 2009;Playdom: Key title stats, Dec 2009;Five Minutes: Business model share, 2009;Five Minutes: Key title stats, Dec 2009;SlashKey: Business model share, 2009;SlashKey: Key title stats, Dec 2009;Rekoo: Business model share, 2009;Rekoo: Key title stats, Dec 2009;Crowdstar: Business model share, 2009;Crowdstar: Key title stats, Dec 2009;RockYou: Business model share, 2009;RockYou: Key title stats, Dec 2009;TheBroth: Business model share, 2009;TheBroth: Key title stats, Dec 2009;Serious Business: Business model share, 2009;Serious Business: Key title stats, Dec 2009

Pages: 24

Tables and charts: 31

Media research Bulletin

Piers Harding-Rolls

Director, Games

As head of games research at IHS, Piers Harding-Rolls leads a team of analysts tracking the evolution of the games sector across all major packaged game and digital games segments. He is regularly...

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Steve Bailey

Senior Analyst, Games

Steve Bailey joined the IHS games department in 2008, specializing in the burgeoning online PC gaming market ever since. His work for games encompasses MMOGs, virtual worlds...

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